Have you ever decided not to see that new movie you were interested in because you heard it wasn’t any good? Or maybe you are in a new city and looking for a delicious place to eat… chances are you are pulling out your phone and looking up restaurants that have raving reviews.
We all allow our decisions to be affected by the decisions of the world around us. Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. It’s an effective marketing technique for easing the mind of the worried consumer.
“A positive reputation is one of the most powerful marketing assets a business has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.” Steve Attarian, Walk to Success.
According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. Positive customer reviews may be the single most effective marketing you can do for your business.
Here are the facts…
84% of people trust online reviews as much as a personal recommendation
7 out of 10 consumers will leave a review for a business if they’re asked to
90% of consumers read less than 10 reviews before forming an opinion about a business
54% of people will visit the website after reading positive reviews
73% of consumers think that reviews older than 3 months are no longer relevant
74% of consumers say that positive reviews make them trust a local business more
58% of consumers say that the star rating of a business is most important
Key ‘Takeaways’ From Online Review Survey Research from Bright Local (https://www.brightlocal.com/learn/local-consumer-review-survey/)
Now that’s social proof! But how can you apply this to your marketing strategies?
Leverage the power of social proof in your small business. Now through January 15th, 2017, with the mention of “Kami 2016”, you can get Walk to Success’ Reputation Management and Review Request Service for just $79.00 per month and waived setup fee (with three-month minimum service agreement). That’s a $159 Savings!
I am an Enthusiastic Optimist and I love people. I enjoy helping others and pursuing knowledge. I focus on Listening and finding Options. I love Digital Marketing And Conversion Optimization.
Some Goals are: To glorify God by inspiring Excellence. Financial Independence is the one. See rural small businesses succeed in awesome communities all over America.
Specialties: Sales training, Digital Marketing, Communication, Sales, Sales Management, Training, Inspiring others and myself.[Website]
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